Official Chuck “The Iceman” Liddell brand
Aggressive name.
Chill execution.
Designs by fighters. Worn doing normal things. No fight camp needed.
- Free shipping on $85+
- Official Chuck Liddell merchandise
- Ships in 2–4 business days
Best sellers
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I Am Him Tee$40.00
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Bloodsport Tee$40.00
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Bundle & save
Build the whole look.
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Starter Pack
One tee, one hat and four stickers. The best place to start.
$84.99Save 20%Build your bundle -
The King
Tee, hat, bottle, patch and sticker. The complete Kingdom kit.
$120.00Save 20%Build your bundle
Shop by fighter
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FounderChuck “The Iceman” LiddellCalm, confident, no wasted movement. The original Iceman collection.Shop the collection → -
Limited runJustin GaethjeBuilt for highlight-reel violence. The Highlight tee and future drops.Shop the collection → -
Fighter tributesThe DynastyEveryone on this list is a king. Limited tribute runs, made to order.Shop the collection →
Founder & UFC Hall of Famer
Every warrior has a choice.
You choose how you train, how you fight, and how you rise.
We created the King of Violence brand as a symbol of determination and the courage to overcome any obstacle in your path. We embody the spirit of those who refuse to be held back by fear or doubt, choosing instead to charge forward with unyielding intent.
Let your actions speak louder than your doubts, because tough doesn’t need a second opinion.
— Chuck “The Iceman” Liddell
New · Faith collection
King over Violence
Same grit, same humor, with a reminder of who really holds the belt. Fight the good fight.
Enter King over Violence →
Made to order · Limited runs
The Dynasty drops
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Limited run
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Limited runThe Iceman SNAP Tee$45.00
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Limited run
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Limited run
